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Industry recognition for Sousou Partners and Sousou Connect’s growing influence in private markets

PEI Group lists Ghada Sousou as one of seven women of influence in cross assets sector

London, 8 October 2024 – Ghada Sousou, CEO and founder of global executive search firm Sousou Partners and boutique advisory firm Sousou Connect, which provides deal origination, capital introduction and select advisory services across real assets was named by PEI Group as one of seven women of influence in the cross assets sector. The October edition of its Women of Influence in Private Markets special report mentioned Sousou’s early focus on real assets as an emerging investment class, its breadth of clients, its growing acumen in the advisory space and its efforts in driving diversity in the industry.

I am delighted to have received the award as it recognises that our global offering is a winning combination of our strong client ethos, deep expertise in talent acquisition, detailed knowledge of opportunities on the advisory side and our specialised focus on real assets,” said Sousou.

The award noted the strong relationship Sousou Partners has built with sovereign wealth funds in the Middle East. Sousou has played a significant role in helping pioneer activities among sovereign wealth funds as they have successfully built out their direct investment teams, platforms and capabilities over the past 20 years.

It also highlighted the advisory business Sousou Connect, which since 2015 has offered deal advisory services including capital introductions and platform acquisitions. Sousou Connect’s services recently resulted in the largest cheque for a new GP in arguably the most difficult of fund-raising environments.  The firm is closing two further deals targeting early in 2025.

“Right now, the Middle East is the hottest capital-raising region in the world and given our two-decade track record covering capital, we are well positioned to make successful introductions to both our LP and GP client base.”

“We feel the PEI Group award is recognition of our ability to identify people, teams, platforms and transaction opportunities based on our knowledge of behind-the-scenes information, the importance of timing and our strong relationships with key individual figures across the West and the East,” said Sousou.

Finally, PEI Group noted that 37 of Sousou’s last 100 placements over the past five years have been women and Ghada Sousou is proud of how the increasing number of DE&I candidates on shortlists is changing perceptions.

“As a woman, I know first-hand the challenges in driving diversity in this industry and it’s good to see change beginning to flourish.”

For further information contact:
Mark Dailey, Dailey and Associates Limited
Email – mark.dailey@daileyandassociates.co.uk
Mobile – 07920770544

Sousou Partners

Sousou Partners is a global Executive Search firm specialising in the real asset sector. Founded in 2001 with offices in London and New York, we have built a reputation for delivering insight and expertise, recruiting exceptional talent and nurturing long term partnerships with our clients.   We offer in-depth sector knowledge and extensive research and advice on all aspects of leadership, compensation and talent recruitment and management.
www.sousoupartners.com

Sousou Connect

Sousou Connect is a boutique Advisory firm established alongside Sousou Partners in 2015. Our capabilities include capital introduction, deal origination, Operating Platform introductions and the identification of potential target acquisitions to our client base – in the form of new platforms requiring seed capital, existing GPs requiring growth capital, as well as one off deals.
www.sousouconnect.com